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Saturday Morning: Sponsored Educational Sessions

More Saturday Morning Courses Coming Soon!

Laura Hatch, FAADOM
Laura Hatch helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching. With a bachelor’s in human resources and a master’s in organizational leadership, Laura Hatch has committed years of study to learning how to manage and empower team members. Laura partnered with her husband to build and manage two fee-for-service dental practices. Twelve years later, she founded Front Office Rocks, which offers Web-based, on-demand front office training for dental practices. As the leading authority on virtual dental front office training, Laura has developed training methods that consist of established ideas and practical training that can be easily implemented into any office.

Laura has been published in Dental Assisting Digest, Dentaltown, and Dentistry IQ. She is also a fellow of the American Association of Dental Office Managers, a national and international speaker on dental practice management for leading dental authorities, state and local dental societies, study clubs, and an advisor to several companies within the dental community. She is a member of the National Speakers Association and the Speaking Consulting Network. Laura was recognized as one of DPR’s Top 25 Women in Dentistry in 2016.

How to Have Difficult Discussions Like a Rockstar

Speaker: Laura Hatch, FAADOM

As the office manager, you regularly manage patient issues, office drama and the working relationship you have with the doctor, who can be your biggest advocate or detriment. This course dives into the complex relationship office managers have with the doctors in the practice.

Rick Willeford, MBA, CPA, CFP
Raymond F. “Rick” Willeford, MBA, CPA, CFP was one of the first Dental CPAs 40 years ago. However, he is also an Electrical Engineer from Georgia Tech and the developer of DentaMetrix—a professional strength data extraction and dashboard software. Rick has always been interested in increasing a practice’s top line revenues, and he has a unique combination of knowledge in cutting edge technologies, along with deep experience and understanding of the business and practice management side of dentistry.

But Who is Watching the OTHER 40 Profit Leaks?!?

Speaker: Rick Willeford, MBA, CPA, CFP

Sure, you need to ‘watch your numbers’—but which numbers?!?

Your probably track the main areas, like production, collections, patients, recare, etc.. But would you like to dig deeper and discover the measurable ‘drivers’ that actually impact those areas?

Weston Lunsford
As CEO of Dental Intelligence, Weston oversees the direction of the company and its products. He manages the company’s revenue growth, strategic vision, and future expansion plans. He also dedicates a large part of his time to being directly involved with our clients, both dentists and practice team members, in order to fully understand their needs, wants and experiences with Dental Intelligence’s products and solutions.

"There’s Too Much To Pay Attention To!" The Power of Data in Improving Patient Care & Team Performance

Speaker: Weston Lunsford

This fast-paced, interactive course with Weston will change the way you think about the business of dentistry, and how you manage your own team. You’ll leave this session empowered to use actionable metrics to directly impact patient health, team performance, and practice profitability.

Jeff Gladnick
Jeff Gladnick is the founder and CEO of Great Dental Websites, a digital marketing agency for dental practices of all stripes and the creator of a dental website software platform that makes building a dental website and marketing it easier, faster, and less expensive. He comes from a family of 8 Dentists, and has worked in marketing for over 15 years, and his company has worked with over 600 practices, in 5 countries, on 3 continents.

Steal These Marketing Ideas for Your Practice

Speaker: Jeff Gladnick

Brilliant marketing tactics, curated from hundreds of practices in 5 countries, that you can implement right now in your practice to wow your team. We’ll cover both online and offline ideas, ways to involve your team, tricks to get your Dentist involved.

Bruce Bernstein Emily Vines
Bruce Bernstein, Vice President of Global Sales for Launch Loyalty, has been a dental plan industry leader for more than 16 years. He began his career in provider network management learning each aspect of building and maintaining industry-leading, proprietary dental networks. Bruce then spent time in the marketing department before moving into his current global sales role.
Several years ago, he began working with corporate dental groups to build fully customized private-labeled discount plans that increase patient loyalty and treatment acceptance. In addition to building programs from the ground up, Bruce has also helped several clients develop strategies to enhance and revamp their existing programs. Bruce plays an integral role in the ongoing development of the Launch Loyalty platform.

Emily Vines, Business Development Specialist, plays an integral role on the Launch Loyalty sales team. Emily attended Texas State University and graduated from the McCoy College of Business where she developed a passion for marketing, strategic initiatives and many aspects of the business world. Her focus and passionate drive for success makes her a valuable asset to our growing team.

As Business Development Specialist, Emily is dedicated to helping dental offices create and launch successful in-house plans. Her goal is to ensure each new plan that we create perfectly fits each of her client’s needs and provides profitability for their practice. Emily enjoys helping dental offices find their full potential by creating custom in-house plans.

In-House Discount Plans: Do They Really Work and How Are They Regulated?

Speakers: Bruce Bernstein and Lauren Kelly

As in-house discount plans continue to increase in popularity among dental offices and their patients, it’s important to understand how they work and if they’re right for your practice.

Tom Clark
Tom Clark is founder of Banyan (formerly Social Dental), a health tech company. Tom created the industry’s only HIPAA-compliant patient photo and review sharing app to help doctors grow their practices by building trusted relationships with patients. Previously, Tom was president and CEO of WhiteCap Dental Solutions, where he disrupted the dental implant industry’s dependence on field sales by selling directly to dentists. Under Tom’s leadership, WhiteCap achieved a three-year growth rate of 625%, hitting #734 on the Inc. 5000 list of the fastest-growing companies. When he’s not building businesses, Tom enjoys spending time with his family and boating.

How to Build a Dental Marketing Playbook

Speaker: Tom Clark

Join Tom Clark as he walks you through the essentials of building a complete marketing playbook.

Saturday Afternoon: Educational Sessions

Judy Kay Mausolf
Judy Kay Mausolf is a speaker, author and dental practice culture cultivator with expertise in helping others get happier and more successful! She coaches teams how to grow their practices by becoming better leaders, working together better and delivering service with more focus and passion.

She is Past President of National Speakers Association (Minnesota Chapter), Director of Sponsoring Partners for the Speaking Consulting Network, member of the National Speakers Association and Academy of Dental Management Consultants.

Super Teams Panel!

Moderated by: Judy Kay Mausolf

Are you struggling with some specific challenges in your practice? Do you wish you could just pick the brain of an industry consultant? Well wish no longer!

Janice Hurley
Janice Hurley is Dentistry’s Image Expert on personal presence and professional success.

Attendees to her courses have described her as profoundly articulate, gracefully charismatic and powerfully entertaining. She has been honored for more than ten years as one of the top speakers in dentistry by Dentistry Today.

A noted authority on treatment presentation and effective in office systems, Janice consults and coaches “hands on” and through articles published in Dental Economics, Dentistry Today, The Progressive Dentist, and others. Even dental hygiene schools use her written protocol standards for both image and effective communication. She knows what it takes to project professional excellence and confidence so others feel it instantly, her goal is for everyone to use their professional energy for personal success.
Janice’s energy is contagious and audiences inevitably leave raving fans and ready to reenergize their lives, and their practices. Janice has been a featured speaker with the Thomas P. Hinman Dental Meetings, Yankee Dental Congress, American Academy of Cosmetic Dentists, American Association of Endodontists, Philips Sonicare, Academy of Dental CPAs , Henry Schein, and many, many more.


Speaker: Janice Hurley

Figure out your own formula for looking and feeling amazing!

Mark Murphy, DDS
Mark is the Principal of FunktionalTracker.com, Lead Faculty for Clinical Education at ProSomnus Sleep Technologies, serves on the Guest Faculty at the University of Detroit Mercy and Michigan Schools of Dentistry and as a Regular Presenter on Business Development, Practice Management and Leadership at the Pankey Institute.

He has served on the Boards of Directors of the Pankey Institute, National Association of Dental Laboratories, the Identalloy Council, the Foundation for Dental Laboratory Technology, St. Vincent DePaul’s Dental Center and the Dental Advisor.

He lectures internationally on Leadership, Practice Management, Communication, Case Acceptance, Planning, Occlusion, Sleep and TMD. He has a knack for presenting pertinent information in an entertaining manner.

Leadership Lessons for Dental Teams

Speaker: Mark Murphy, DDS

The dental teams that are most successful have strong leadership at every level. From vision, through planning and onto the execution and implementation, there is alignment and congruence that supports high performance.

Susan Gunn
Susan definitely has a wild, crazy, fun side but she is very serious about the financial organization of dental practices. An Advanced QuickBooks ProAdvisor & a Certified Fraud Examiner, she has helped practices organize and keep their revenue for over twenty years.

Having written 38 books and a nationally recognized speaker, Susan has been appointed as an American Dental Association Consultant to the Council for 2016-2017, recognized since 2005 as A Leader In Consulting by Dentistry Today Magazine and named an American Dental Association Financial Matter Expert and a Guidelines for Practice Success Expert. Susan lives in her hometown, Arlington, TX.

Your Actions Speak Louder Than Words - Ethics is Truly a Choice

Speaker: Susan Gunn

Susan’s sense of humor and real life stories drives home the point that ethics really are simply a choice…your choice…and, your choice makes a difference.

Teresa Duncan, MS, FAADOM
With over 20 years of healthcare experience, Teresa addresses topics such as Insurance Coding, Office Manager Training and Revenue Growth. She is a Fellow of the American Association of Dental Office Management. Her memberships include the Association of Certified Fraud Examiners, National Speakers Association and the Academy of Dental Management Consultants. She was recently named one of the Top 25 Women in Dentistry and is the author of Moving Your Patients to Yes: Easy Insurance Conversations as well as a contributing author to the ADA’s CDT 2017 Companion Guide. Teresa received her Master’s Degree in Healthcare Management.

Network Participation: Is it Working for You?

Speaker: Teresa Duncan, MS, FAADOM

It is possible to be profitable in today’s insurance environment with efficiency and proper positioning. This interactive workshop will help you to decide your insurance participation and profitability comfort level.

Lois Banta
Lois Banta is CEO, President and Founder of Banta Consulting, Inc., a company that specializes in all aspects of dental practice management. Lois has over 37 years of dental experience and consults and speaks nationally and internationally. She is the owner and CEO of The Speaking Consulting Network, and a member of ADMC, ADAA, NSA and AADPA.

A Day in the Life of a Manager...Everything I Know...I Learned in Kindergarten. How to Lead, Motivate and Celebrate Managing Your Practice

Speaker: Lois Banta

A day in the life of the Manager in a practice is ever changing and has many layers. There are reports to monitor, trends to identify and a multitude of day to day fires to put out. And then, there is the challenge of keeping everyone motivated and involved.

Ginny Hegarty, SPHR
Ginny Hegarty is a Dental Practice Management Strategist, Speaker, Author and Coach passionate about helping dental professionals create their next level of success and a practice they love.

Ginny is the President of Dental Practice Development, Inc. providing practice management and team development services to dentistry since 1997. Ginny is a Faculty Presenter for 4 Steps to a Great Hire in the ADA’s Executive Certificate Program with the University of Notre Dame [a big deal in her Irish Catholic, football-loving family!] She is a Past-President of The Academy of Dental Management Consultants. Ginny’s new book is PIVOT, Practice Leadership Redefined.

Simple Changes - Big Rewards Communication Secrets of Great Leaders

Speaker: Ginny Hegarty, SPHR

If you’re a practice leader who sometimes feels like you’re herding cats, this is the course for you!

Theresa Narantic
Theresa has been in the dental industry for over 35 years and has focused exclusively on the growth and success of dental businesses. Beginning a well-traveled career beginning as a dental assistant, financial coordinator and multi-office manager, coupled with academic understanding of the business environment, Theresa has been extremely successful in assisting dental practices initiate and/or strengthen their businesses. An authentic understanding of clinical, administrative and comprehensive business has allowed audiences to derive comprehensive understanding of pertinent industry topics in general and specialty dental practices. She is a member of the Academy of Dental Management Consultants and Speaking Consulting Network.

YES, YES, YES! When Do We Start?

Speaker: Theresa Narantic

What if your schedule was so full that the most difficult task you had in your practice was trying to find appointments for EVERY patient you had because every one of them wanted to start immediately after you shared their treatment plan?

Dana Watson, FAADOM
Dana is a Fellow of the American Association of Dental Office Management and a member of the Academy of Dental Management Consultants as well as the Speaking & Consulting Network. After teaching high school science for ten years, Dana moved to dentistry and has been working in the dental field for over fifteen years. She is the owner of Distinction Dental Management Systems and enjoys teaching foundations of excellence for the dental team and building leaders and liaisons within the dental practice. Dana is also an active practice manager of a dental practice in her home town of Nashville, Tennessee.

Expect the YES! Forget the Rest!

Speaker: Dana Watson, FAADOM

Courage and Confidence to Ensure You Can Convert Any Caller into A Patient of Record!

Brad Barbera
Brad Barbera is an author, speaker, trainer, and consultant in strategy, innovation, and mission-focused teamwork. His book Keep Innovation Simple – Lead with Clarity and Focus in a World of Constant Change, brings evidence-based principles to organizational effectiveness, while actually making the reading of a business book entertaining. Brad has been bringing his experience and research to leaders of businesses and nonprofits for nearly three decades. He is a certified New Product Development Professional (NPDP) and is Editor-in-Chief of Visions Magazine. He’s also a proud father of two, competitive stair climber, and a moderately competent chess player.

"Mission: If It's not Impossible, It's not Worth Doing"

Speaker: Brad Barbera

What would make you want to go into the office, even if you weren’t getting paid for it? Extraordinary organizations focus relentlessly on such missions, and make the lives of everyone they touch better for it.

Moderated by: Courtney Roberts, FAADOM
Courtney is a 13+ year veteran of the dental field and in 2014 she earned the title of Fellow by the American Association of Dental Office Management (AADOM). She was a nominee for the 2015, 2016, 2017 and 2018 Practice Administrator of the Year Award and AADOM also honored Courtney with the Practice Manager of Distinction Award 3 years in a row. In addition, Dental Product Reports named Courtney as one of the Top 25 Women in Dentistry for 2016 and she is a member of the Speaking Consulting Network and AADOM’s Speaker/Consultant Alliance. Courtney has received national publications on practice management articles that have been featured in DentistryIQ, Dental Assisting Digest, and The Observer. She has continued her passion of dentistry by becoming an accredited AADOM Ambassador, an AADOM Lifetime Member, and she also serves as the designated chairperson for the AADOM Endodontic Specialty Network as well as the board of directors for the San Diego Chapter for Dental Office Managers Study Club.

Referrals, Bagels & Doughnuts General Practice KOL for Specialty Practice Managers

Facilitated by: Courtney Roberts, FAADOM

AADOM Members learning from AADOM Members! One of the most interactive sessions of the conference! This session is for Specialty Practice Managers.