Friday Course Options

Friday Early Morning Educational Sessions

8:30am - 9:45am Sessions
Carrie Webber

Carrie Webber is owner of The Jameson Group, a dental management, marketing and hygiene coaching firm that helps dentists and teams become more productive, more profitable and ultimately more fulfilled in their practicing lives. Carrie is a contributing author to several publications and blogs on the topics of marketing, customer service and business development as well as a popular speaker at dental meetings nationwide. She is a member of the Speaking Consulting Network and was named a Leader in CE by Dentistry Today for the past five years. For more information on Webber and her company, The Jameson Group, visit www.jmsn.com.

Forward-Focused Practice; The tools for Your Future Growth

Speaker: Carrie Webber

Join Jameson President and Owner, Carrie Webber, as she shares pivotal points of focus for the continued growth and success of your practice – from refining systems and services to focusing on top internal and external efforts for optimal impact.

Join Jameson President and Owner, Carrie Webber, as she shares pivotal points of focus for the continued growth and success of your practice – from refining systems and services to focusing on top internal and external efforts for optimal impact, Carrie will dive into tangible applications that you can take back to your practice ASAP to implement for results.

  • INDIVIDUALLY – Explore where you can strengthen your LEADERSHIP & COMMUNICATION SKILLS in order to lead your team to an elevated level of engagement and execution within your practice culture.
  • INTERNALLY – Identify & implement a HIGH-PERFORMING TEAM approach to bring into your practices for your continued growth through maximizing the TOOLS in your practice and executing the “CONTINUOUS DEVELOPMENT” approach to practice operations.
  • EXTERNALLY – Rate & refine your practice SYSTEMS & PROCESSES to identify how you can strengthen the 4 PILLARS OF A HEALTHY PATIENT-PRACTICE PARTNERSHIP that helps patients come to you, say yes to treatment and stay loyal to your practice.

Presented by CareCredit

Tija Hunter

Tija was named one of the Top 25 Women in Dentistry by Dental Products Report Magazine. She is a member of the American Dental Assistants Association (ADAA) where she holds the honor of Master. Tija is the former Editorial Director for Dental Assisting Digest, and contributor to many other dental publications. She is the director of the Dental Careers Institute, she is also the author of seven CE study courses and a book on motivation; Rock Star Dental Assistant and a dental compliance calendar.  She is an international speaker and is a certified trainer in nitrous oxide in several states.

Learn, Leverage and Lead

Speaker: Tija Hunter

​All dental team members are leaders, you don’t always see yourself that way, and sometimes there are no titles or labels. Each team member is vital to the success of the practice and with a little direction, and the right attitude, they can have an amazing impact on the practice

 

All dental team members are leaders, you don’t always see yourself that way, and sometimes there are no titles or labels. Each team member is vital to the success of the practice and with a little direction, and the right attitude, they can have an amazing impact on the practice. We will discuss how to bring out your inner leader to push your practice and yourself in amazing new ways.

Learning Objectives:

  • Discover ways to use your talents and discover the talent in others
  • Explore key steps to self-improvement
  • Learn how to maximize all you have

Presented by Patterson Dental

Paul Edwards and the CEDR Team

The podcast “What the Hell Just happened in HR?” is going live for this year’s AADOM conference!

Speakers: Paul Edwards and the CEDR Team

​Host of the podcast, Paul Edwards, will attend this year’s AADOM Conference with a panel of HR Experts from CEDR. Collectively, they will do an Ask Me Anything style live course where they will discuss and answer audience questions about anything HR! Bring them your toughest people challenges!

 

Host of the podcast, Paul Edwards, will attend this year’s AADOM Conference with a panel of HR Experts from CEDR. Collectively, they will do an Ask Me Anything style live course where they will discuss and answer audience questions about anything HR! Bring them your toughest people challenges!

Every time you solve a day-to-day HR Issue, no matter how big or seemingly small, you need to have a strong understanding of what employment laws may or may not apply. Join CEDR HR Solutions as they show you how to connect the dots between a great solution and the laws you must comply with to get the absolute best possible results.

Presented by CEDR

Katherine Eitel-Belt and Leslie Pasco

Katherine Eitel Belt, CSP, is Dentistry’s Unscripted Communications Coach! 

Founder and CEO of LionSpeak, Katherine is an international speaker, author, and performance coach, best known for helping professionals develop courageous, unscripted conversations with patients, clients, co-workers, and audiences.  Whether communicating from a treatment room, consult room, boardroom, or stage, audiences love her simple yet powerful formulas for delivering messages with clarity, courage, and inspiration.

For 30 years Katherine has keynoted annual conferences in the U.S., Canada, and the U.K., coached thousands of dental professionals in hundreds of practices, and consulted or presented for companies such as Care Credit, Henry Schein, Patterson Dental, Dentsply Sirona, e-Assist, Seattle Study Club, Cain Watters, Pacific Dental Services, and Philips Oral Healthcare. 

 

Mastering Patient Communication: Learn why this is the KEY to your Practice Success

Speakers: Katherine Eitel Belt and Leslie Pasco

​If you want your patients to feel like they have front-row seats at a sold-out show, you need to bring the energy that comes from mastering effective patient communication. Learn how to stop feeling like there’s too much to do to give your patients the personal touch they deserve and start using techniques and tools that will keep relationships strong.

 

If you want your patients to feel like they have front-row seats at a sold-out show, you need to bring the energy that comes from mastering effective patient communication. Learn how to stop feeling like there’s too much to do to give your patients the personal touch they deserve and start using techniques and tools that will keep relationships strong. Join our discussion panel that includes two of the biggest names in the industry – superstars who will help you excel in patient communication as they share best practices, answer your questions, and set you up for success.

You’ll “leave the building” knowing…

  • What are the ten essential components of patient communication
  • How to address challenges unique to your dental practice
  • Why patient communication is imperative to practice growth

Presented by Lighthouse 360

Dianna McHugh and Corrine Bolanos

Dianna McHugh leads the Kleer Success Team, an award-winning group of dedicated professionals committed to helping customers get the maximum value out of their Kleer-powered membership plan.  She’s been at Kleer since day 1 and has worked with 100s of office managers to help them implement successful membership plans. She’s always worked in customer focused roles and sincerely cares about how Kleer can help impact your practices for the better!

As the Director of Marketing at Kleer, Corinne develops the roadmap to market the Kleer solutions across the country. Backed by her international advertising & design career in which extensive digital marketing experience, strategic development, business sense, creativity and eye for advanced digital marketing tools, PR communications, and branding is delivering value. Corinne leads the marketing team to showcase the Kleer platform across channels and introduce new digital solutions. When not putting her thinking cap on, she enjoys beach days and football games.

Key Strategies to Strengthen Leadership and Enhance Your Practice Performance

Speakers: Dianna McHugh and Corrine Bolanos

​Every day, office managers face an increasingly complex and ever-changing landscape of technologies, methodologies, and compliance pressures. This course aims to empower AADOM leaders to engage in purposeful career development and embrace change with more conviction and confidence.

 

Every day, office managers face an increasingly complex and ever-changing landscape of technologies, methodologies, and compliance pressures. This course aims to empower AADOM leaders to engage in purposeful career development and embrace change with more conviction and confidence. With so many resources and tools available at your fingertips, these simple strategies will give you the knowledge necessary to improve your dental workplace while ensuring that all new processes are standardized and scalable.

Bringing together the Kleer community and AADOM leaders, you will gain insight to develop unique skills, learn when to lean on technology, and enhance your capabilities as a leader, manager, and team contributor.

During the educational session, we will:

  • Discuss the most frequent challenges faced by AADOM leaders and team members in the workplace
  • Learn how to best align your team’s capabilities with your practice’s goals
  • Discover methods to deliver high-quality patient care and build a financially sound practice
  • Strategies to help drive engagement across the patient spectrum

Presented by KLEER

Shannon Mackey and Kelsey Halvarson

Shannon Mackey is the CEO and Cheerleader of Roadside Dental Marketing. With 20+ years of real-world experience in high-performing practices, her love of marketing drives Roadside’s solutions for successful dental practices.

She ran Rhys Spoor in office continuing education for 4 years, helped start PAC-Live with Davide Hornbrook, and enjoys education opportunities.

With infectious enthusiasm and out-of-the-box thinking, Shannon coaches practices to implement simple, step-by-step strategies that result in increased new patients, referrals, and rankings. Her company prides itself on being a marketing guide, not your “status quo” agency.

 

Kelsey Halvarson started in the automotive industry, working with top dealerships nationwide before transitioning to the medical industry. Kelsey is your guy if you need help “being found” online.

With 15+ years of experience in online marketing, SEO, and paid ad campaigns on Google, Facebook, and other major platforms, Kelsey helps our clients get to the top and STAY on the top with forward-thinking strategies.

Kelsey is always involved in continuous education, leading our SEO team to stay up-to-date with the newest Google requirements. Kelsey is certified for Google Ads, Google Search Console, Google Analytics, and Bing for Paid Ads.

Strategic Revenue Boot Camp: The 6-Point Blueprint that’ll Accelerate Practice Growth

Speakers: Shannon Mackey and Kelsey Halvarson

​Imagine running a dental practice that generates predictable revenue and boosts profit margins. That’s exactly what you’re accomplishing in this boot camp. We’ll hand you our sought-after 6-step blueprint: the Marketing Wheel of Fortune.

 

Imagine running a dental practice that generates predictable revenue and boosts profit margins. That’s exactly what you’re accomplishing in this boot camp. We’ll hand you our sought-after 6-step blueprint: the Marketing Wheel of Fortune. Together, we’ll identify and plug up your practice’s revenue leaks so your marketing works for you – not against you.

You’ll walk away with:

  • The leverage to make smart marketing and business decisions
  • Frameworks to master internal marketing and explode referrals without wasting money on paid ads
  • Systems to run the practice like clockwork without overwhelming the team
  • Quick wins to elevate your authority in your community
  • Little-known profitable methods your competition isn’t doing right now

Presented by Roadside Dental Marketing

Ryan Vet

Ryan Vet, MBA, is an international speaker and author that focuses on leadership, business, and customer experience. He has presented to audiences around the globe, on four different continents and has been featured in USA Today, Financial Times, ABC, CBS, NBC, Forbes, and many others for his entrepreneurial endeavors. Ryan is passionate about spurring others on towards a positive change in their career, their business, and their personal lives.

Creating Experiences Worth Sharing

Speaker: Ryan Vet

The landscape in dentistry is drastically changing. It is more important than ever to stand out to your patients and create an experience worth sharing. In this course, attendees will explore ways to boost patient satisfaction with simple, easy-to-apply customer service and marketing strategies.

 

The landscape in dentistry is drastically changing. It is more important than ever to stand out to your patients and create an experience worth sharing. In this course, attendees will explore ways to boost patient satisfaction with simple, easy-to-apply customer service and marketing strategies. Additionally, attendees will explore effective communication and time management techniques for optimal patient satisfaction. With these tools, you will discover exciting ways to radically grow your patient base without breaking the bank.

Presented by Weave

Steve Jensen

Steven Jensen confidently helps people and teams to achieve their potential. He has 11+ years of experience as an educator, a love and passion for the dental industry, and is well versed in sound principles of business growth. He’s presented to audiences large and small and brings high energy and actionable insight into his workshops. He has an MBA from the Huntsman School of Business, is and Economics/Data nerd, and has been helping Dental Practices improve profitability and performance for 5+ years.

 

Maximizing Production and Minimizing Busy Work: An Office Manager's Toolkit to Thrive

Speaker: Steve Jensen

Would you be interested in learning what the top-performing dental practices are doing to thrive during the ups and downs of our economy? We analyzed the data from 10,000+ dental practices and discovered a simple formula for success that elite dental practices follow.

 

Would you be interested in learning what the top-performing dental practices are doing to thrive during the ups and downs of our economy? We analyzed the data from 10,000+ dental practices and discovered a simple formula for success that elite dental practices follow. By the time we’re done, you’ll have the inside scoop on how the top practices in the U.S. are thriving and have the tools to replicate their methods for success.

Topics Covered:

  • Industry Trends (cancellations/no-shows, new patients, collections, etc.)
  • How to Uncover Growth Opportunities in the Practice
  • Process Improvement (Six Sigma/Kaizen Principles)
  • Revenue Cycle Management Improvements
    And MORE!

Presented by Dentel Intel

Pamela Strahs

Pamela Strahs’ passion for dentistry began as a dental assistant in the 1980’s. Shortly thereafter, she was offered the opportunity to manage a general practice in Southern California where she spent 22 years as their Practice Administrator. With her strong desire for continued personal growth and development, she certified as a Dentrix Trainer and started her own Consulting Practice specializing in staff development. As avid outdoorsmen, Pamela and her husband made the decision to relocate to Montana, and in 2018, she joined the team of Consultants at HS1! She is truly passionate about what she does, and loves sharing her 35+ years of industry knowledge to assist practices with increasing revenue, patient retention, decreasing staff turnover, and empowering practices to make decisions and take actions that bring them closer to their ultimate vision of growth and success!

Dentrix Tips and Tricks for Power Users

Speaker: Pamela Strahs

This course is designed for Dentrix power users who are looking for new ways to utilize Dentrix.

Do you worry about having enough production to cover expenses? Are you unsure of when you should raise fees? Are you unsure if all your clinical notes are written and signed every day? If so, you’re not alone! Attend this course to hear about workflow ideas, product tips, and success stories that have helped solve these and other common challenges in dental practices.

 

This course is designed for Dentrix power users who are looking for new ways to utilize Dentrix.

Do you worry about having enough production to cover expenses? Are you unsure of when you should raise fees? Are you unsure if all your clinical notes are written and signed every day? If so, you’re not alone! Attend this course to hear about workflow ideas, product tips, and success stories that have helped solve these and other common challenges in dental practices. You’ll learn from an experienced Dentrix expert and get ideas from office managers and practices like yours.

In this course, you’ll discuss solutions to common challenges, including:

  • Collecting at the time of service and collecting after insurance has been paid
  • Filling holes in the schedule and preventing no-shows
  • Receiving and processing ERAs and EOBs
  • Monitoring clinical notes and clinical records and ensuring they are created and signed

Presented by Dentrix

Christine Taxin, Ashlie Bond, Colleen Huff, Beverly Wilburn

Dental RCM 101: Your 2023 Guide to Dental Claims Processing

Panel Facilitated by: Sherri Richard

​Want to know how clearinghouses really work or how you can read insurance claims faster than ever? Manage your revenue cycle, send encrypted communications, and position your practice to thrive. To help improve your insurance systems, join us at AADOM for a distinguished team of panelists to discuss Revenue Cycle Management systems, and explore the 2023 user guide to prepare you for successful dental claims processing.

 

Want to know how clearinghouses really work or how you can read insurance claims faster than ever? Manage your revenue cycle, send encrypted communications, and position your practice to thrive. To help improve your insurance systems, join us at AADOM for a distinguished team of panelists to discuss Revenue Cycle Management systems, and explore the 2023 user guide to prepare you for successful dental claims processing.

Office managers organize the nuts and bolts of a practice – you keep the wheels turning. Operating with solid systems can reduce your stress and help you to spot small issues before they can grow. Your typical day is filled with employee management; keeping the schedule full; and ensuring patient satisfaction – all while staying positive!

Leave this session with a better understanding of what you need to do to prevent claims from being rejected, explore the nuts and bolts of EOBs, EOPs, and ERAs, and gain industry knowledge on how clearinghouses function and how insurance payers use them.

Presented by Vyne

Friday Mid Morning Educational Sessions

10:15am - 11:30am Sessions
Teresa Duncan, MS, FAADOM

With over 20 years of healthcare experience, Teresa addresses topics such as Insurance Coding, Office Manager Training and Patient Conversations. Her memberships include the National Speakers Association and the National Association of Dental Plans. She has been named one of the Top 25 Women in Dentistry and is the author of Moving Your Patients to Yes: Easy Insurance Conversations as well as a contributing author to the ADA’s annual CDT Companion Guide™.  In 2021 she received AADOM’s Lifetime Achievement Award.  Her podcasts “Nobody Told Me That!” and “Chew On This!” provide regular coding and management updates. Teresa received her Master’s Degree in Healthcare Management.

Managers: What Would You Do?

Facilitated by: Teresa Duncan

Back by popular demand! Have you ever wondered what other managers would do if they were in your shoes? Wonder no more! This session will feature a panel discussion along with group interaction to discover how practice leaders can improve their systems.

Back by popular demand! Have you ever wondered what other managers would do if they were in your shoes? Wonder no more! This session will feature a panel discussion along with group interaction to discover how practice leaders can improve their systems. Attendees can learn from each other and exchange their own solutions for common management problems. Management mentor Teresa Duncan will lead a panel discussion featuring experienced leaders who have solved a variety of team issues over the years. Share management tips with your AADOM Family!

Presented by Curve Dental

Steve Anderson

If there were one phrase to describe Steve Anderson, it would have to be “The Yes Man!” He has worked with professionals around the world to transform their practices, businesses, and their teams to “Top 10% Performance” status with innovative patient service systems that make it easier for patients to say “yes” to treatment. He has worked with some of the biggest names in dentistry to build their practices. His systems transform practices and the people in them. He has been named “Dental Businessman of the Year” by Excellence in Dentistry. He is a founder of the Total Patient Service Institute, Crown Council, the Smiles for Life Foundation which has raised nearly $50 million dollars for dental and children’s charitable projects around the world, and Eagle University, a career development program giving high school and college students a 7-year head start on their careers.

"That's More than I Was Expecting." Secrets of Overcoming the Toughest Financial Arrangement Objections

Speaker: Steve Anderson

You hear it every day from patients; “That’s too much money.”, “Let me think about it.”, “Will my insurance cover all of it?” …and on and on.  In this information-packed session, Steve will help you learn the proven formula for overcoming financial objections.

 

You hear it every day from patients; “That’s too much money.”, “Let me think about it.”, “Will my insurance cover all of it?” …and on and on.  In this information-packed session, Steve will help you learn the proven formula for overcoming financial objections.  He’ll help you understand words you should NEVER use when discussing money with patients, and you will gain a working knowledge of simple tools that will streamline your financial arrangements’ success.

Discover:

  • How to turn patient financial objections into a “Yes” to treatment.
  • Words you should NEVER use when presenting financial arrangements.
  • The #1 most common financial arrangement mistake that derails acceptance…and what you can do about it
  • Options for patients who “don’t qualify.”
  • How to inject peace-of-mind into the financial arrangements decision.
  • How to remove the biggest hidden obstacle to successful financial arrangements.
    And much, much more.

Presented by Sunbit

Penny Reed and Dr. Jim DiMarino

Penny Reed is the Chief Growth Officer at eAssist Dental Solutions. She has over 30 years of experience as a dental speaker and consultant and is the author of the book, Growing Your Dental Business.

Dr. Jim DiMarino is the CEO of Practice Booster. He is an international lecturer and has 26 years of experience working as a dentist, in corporate dentistry, and as a dental director for a national insurance carrier. Dr. Jim is a Certified Dental Consultant with the AADC, the association that promotes a common base of knowledge for consistent, evidence-based plans and claims evaluations.

Get Paid Faster - Overcoming the Dreaded Words: Delayed, Denied, and Rejected

Speakers: Penny Reed and Dr Jim DiMarino

Few things are more frustrating than filing a dental claim on behalf of a patient only to have the insurance company give you the run-around. In this fun, informative, and interactive session, you will learn the strategies and secrets to getting paid faster, straight from a former national dental insurance carrier’s Dental Director!

 

Few things are more frustrating than filing a dental claim on behalf of a patient only to have the insurance company give you the run-around. In this fun, informative, and interactive session, you will learn the strategies and secrets to getting paid faster, straight from a former national dental insurance carrier’s Dental Director! We will pull back the curtain and give an inside view of how insurance carriers review claims and the documentation you need to provide to get paid fast. In addition, you will discover how to identify leaks in your revenue cycle management pipeline and gain insights to get the entire team on board to increase your dental reimbursement.

Presented by eAssist

Mike Buckner

Mike has spent the last 12 years growing dental software technology companies that are designed to streamline office efficiency, increase overall production, while elevating the standard of care for your patients. He led business development and partner strategy for Solutionreach, back when offices were just starting to text patients to confirm appointments.  He then helped grow Dental Intelligence, focusing on providing valuable insights to practices allowing them to focus on vital key performance indicators to improve overall practice health. After DI, he joined Weave while it was in its infancy, leading partnership growth strategies.  His most recent endeavor finds him as the Executive Vice President of Revenue at Pearl, the first company to bring Artificial Intelligence into the dental space with comprehensive FDA clearance to assist the clinicians and team members in reading and detecting pathologies in 2D X-rays (Bitewings and PAs) 

 

AADOM’s A.I. Think Tank: Designing AI for the OM

Speaker: Mike Buckner

At the 2022 AADOM conference, we put together “AADOM’s AI-Think Tank”, a forum of FAADOM and MAADOM members to be early adopters of Pearl’s AI platform and to help Pearl design a platform that is tailored to addressing the everyday workflow and stresses of the Office Managers.

 

At the 2022 AADOM conference, we put together “AADOM’s AI-Think Tank”, a forum of FAADOM and MAADOM members to be early adopters of Pearl’s AI platform and to help Pearl design a platform that is tailored to addressing the everyday workflow and stresses of the Office Managers. Over the last year, this group is meeting regularly to offer feedback, and to create a solution that is designed for today’s Dental Office Manager. Discover how Artificial Intelligence is making the office manager’s and treatment coordinator’s job a lot easier by providing technology that has never before been available in the dental practice.

Presented by Pearl

Melissa Marquez and Jennifer Steadman

Melissa Marquez began her career in dentistry over 20 years ago with aspirations to become a dental hygienist. After learning from some amazing private practice dentists, she realized her passion was on the business side of dentistry. Melissa joined DentalOne Partners in 2004 and spent 15 years helping the organization grow in various Operational roles. Melissa’s last few years were in the Chief Operating Officer role for the West Region, where she supported the non-branded segment of the company in Texas, Colorado, and Arizona.

Melissa joined Jarvis Analytics in January of 2020 as COO. Melissa works with a talented team to implement systems and processes that allow Jarvis to continue the innovation and superior service that dental practices and groups deserve. Jarvis Analytics is the fastest-growing analytics platform for smart DSOs and is based out of Dallas, Texas.

In 2021, Henry Schein One acquired majority interest in Jarvis Analytics. Melissa continues to lead the Operations and Customer Success teams at Jarvis and enjoys partnering with over 1500 practice locations on their data and analytics needs.

 

Jennifer Steadman, BSDH, RDH, DAADOM, is a hiring and transition expert. After seeing fellow managers’ challenges with the hiring process, managing through transitions and going through a change in ownership herself, she founded Steadman Onboarding Solutions- Jen SOS. She has navigated teams through positive practice transitions. Her mission is to help business owners and managers hire the right team members that align with their own unique culture and maintain their team during a transition. Her mission is to make sure the open seat in your practice doesn’t turn into a revolving one!

How to Be a Goal-Getter: A Workshop for Setting & Achieving Personal, Professional & Practice Goals

Speakers: Melissa Marquez and Jennifer Steadman

Do you have a vision of where you want to be and what you want to accomplish, but you struggle to fully realize your goals? In this workshop, you will create personal and professional goals to overcome any speed bumps on the road to success by forecasting obstacles and holding yourself accountable.

 

Do you have a vision of where you want to be and what you want to accomplish, but you struggle to fully realize your goals? In this workshop, you will create personal and professional goals to overcome any speed bumps on the road to success by forecasting obstacles and holding yourself accountable. You will learn how to create practice goals and KPIs that are challenging — yet attainable through team buy-in. Together, we will soar to new heights and become goal-getters!

Presented by Jarvis Analytics

Cheryl McKenna

A 24-year veteran of the merchant services industry, Cheryl McKenna helps dental Office Managers save money on and increase the efficiency of their patient payment systems. Cheryl refuses to have a boring work day and tries to make everyone she encounters smile, laugh, or both. She teaches and consults on all aspects of electronic payments, systems, and how to save money to increase profits.

She is honored to have worked with hundreds of AADOM practices over the last 10 years.

Office Manager to CFO: How to Take Charge and Create Success

Speaker: Cheryl McKenna

Office managers, let’s face it, most of you are the CFO of your practice! CFOs have significant responsibility for the company’s investments, capital expenditure, and how the company manages income and expenses. Sound familiar? CFOs should have significant input and function as a trusted partner to the owner of the company.

 

Office managers, let’s face it, most of you are the CFO of your practice! CFOs have significant responsibility for the company’s investments, capital expenditure, and how the company manages income and expenses. Sound familiar? CFOs should have significant input and function as a trusted partner to the owner of the company. Does this describe your relationship with the practice owner(s)? Is your salary and bonus structure commensurate with a CFO title?

This course will give you tools to create this relationship so that you have the autonomy to direct the practice’s financial success and get paid accordingly. We’ll discuss some unique ways to increase practice profits, quantify the numbers and use those for a CFO conversation starter. This course is for any Office Manager invested in the financial success of their practice and looking for new ideas to gain the freedom to work in ways that suit them!

Course Learning Objectives:

  • Where do Office Manager and CFO job duties overlap?
  • Requirements of an effective CFO
  • Conversation starters for a discussion with your owner
  • Creative savings ideas to show your value
  • Turning increased practice profit into an annual, “CFO” bonus

Presented by Merchant Advocate

Becky Meek and Kyle Zak

As Chief Operating Officer (COO) for DentalPost, Kyle Zak’s expertise centers on building dental teams that excel, with a focus on helping them increase practice profitability and deliver exceptional patient care. As DentalPost’s resident “road warrior,” Kyle is a recognized speaker and presence at dental industry events nationwide, partnering with key dental organizations like AADOM to move the industry forward. In addition to his decade of experience in the dental industry, Kyle has over 30 years of experience in financial and managerial operations. He attended The Ohio State University and holds a master’s degree in business administration from Piedmont University.

As Chief Marketing Officer (CMO) for Alatus Solutions, Becky Meek has been working in the healthcare industry for 20 years, dedicating the last 8 years focused on the dental community and helping dental offices increase efficiency and profitability. Her work has included supporting and advocating for independent dentists, educating dental colleagues on the changing dental landscape and how technology can help increase profitability and sustainability.

What Got You Here Won’t Get You There: How to Call the Shots & Get Ahead in Your Life and Career

Speakers: Becky Meek and Kyle Zak

Tired of doing the “same old” and getting the same results? Looking for better ways to nurture growth – for yourself, for your front office team, and for your practice?

If recent events have taught us anything, it’s that those who rely on previous strategies to get ahead will find themselves falling farther behind.

 

Tired of doing the “same old” and getting the same results? Looking for better ways to nurture growth – for yourself, for your front office team, and for your practice?

If recent events have taught us anything, it’s that those who rely on previous strategies to get ahead will find themselves falling farther behind. It’s time to retire worn-out methods for cultivating the growth of a practice, managing front-office teams, and attracting top talent that wants to stay – all while attempting to maintain a high frequency of happiness both professionally and personally. Discover how to bust through obsolete thinking and shoot for results that will impress and maybe even surprise you.

Presented by DentalPost

Judy Kay Mausolf

Judy Kay Mausolf is a speaker, author, and dental culture specialist with expertise in helping others get happier and more successful! She coaches dentists and their teams how to become better leaders, communicate effectively, work together better and deliver service with more focus and passion which result in cultivating a happier, healthier and higher performing culture.

She is Past President of National Speakers Association (Minnesota Chapter), Director of Sponsoring Partners for the Speaking Consulting Network and a member of the National Speakers Association and Academy of Dental Management Consultants and recognized as a leader in consulting by Dentistry Today. She is author of three books; “TA-DAH,” Delivering W.O.W. Service,” and “Rise & Shine!”, and a contributing author for many dental magazines. She also publishes a monthly newsletter entitled “Show Your Shine”. Judy Kay lives in MN with her awesome husband Steve who makes her special coffee every morning!

 

Attitudes, Breakdowns, & Conflict Resolution!

Speaker: Judy Kay Mausolf

Many teams struggle with toxic attitudes to lack of knowledge of what to do as well as understanding the total impact they can have on a practice. Toxic attitudes cause stress and impede open communication, patient experience, treatment acceptance, team performance, enjoying your workday, feeling happy, and of course, a healthy bottom line just to name a few.

 

Many teams struggle with toxic attitudes to lack of knowledge of what to do as well as understanding the total impact they can have on a practice. Toxic attitudes cause stress and impede open communication, patient experience, treatment acceptance, team performance, enjoying your workday, feeling happy, and of course, a healthy bottom line just to name a few. Learn how to transform toxic attitudes into tremendous attitudes and have fun doing it. Judy Kay, dental culture expert, will share how you can elevate the attitude in your practice!

Course Objectives:

  • Establish a Standard of Attitude
  • Attitude Transformers
  • Inspire a Culture of Appreciation, Acknowledgement & Celebration

Presented by Crest/Oral B

Fred Joyal

Fred Joyal is currently the CEO of TruBlu Social Smiles. He was a co-founder of 1-800-DENTIST and is considered the leading expert on practice marketing and patient experience. He is the author of two bestselling books, “Everything is Marketing: The Ultimate Strategy for Dental Practice Growth,” and “Becoming Remarkable: How to Create a Dental Practice That Everyone Talks About.” His humble brag is he was once a question on Jeopardy.

The Magic Marketing Bullet: Patient Video Testimonials

Speaker: Fred Joyal

​Patient testimonials are the most powerful and versatile marketing tool ever created. The challenge is how to get them and make full use of them. Fred Joyal goes into the latest technology that allows you to most efficiently request, store and maximize the use of patient testimonials.

 

Patient testimonials are the most powerful and versatile marketing tool ever created. The challenge is how to get them and make full use of them. Fred Joyal goes into the latest technology that allows you to most efficiently request, store and maximize the use of patient testimonials. He goes into depth on ways to capitalize on these videos in order to attract patients like your patients, often with no advertising cost whatsoever. This course will radically improve the effectiveness of your practice marketing. And, because it’s Fred, it will also be entertaining!

Learning Objectives

  • The most effective ways to request testimonials
  • How to easily place them on your website
  • When and where to use testimonials for advertising
  • How to boost the impact of your social media
  • How to get the team involved

 

Presented by TruBlue Social Smiles

Kay Hickey

Kay Hickey has been in the dental industry for over 25 years as a licensed dental assistant, dental assisting instructor, and clinical efficiency consultant. Her passion is helping dental teams streamline workflow processes to create an efficient, profitable, and happy practice! Her presentations are unique because other speakers and management consultants do not address the cost of clinical disorganization and the negative impact it will have on the practice’s overall success.

Kay has authored four children’s dental books and has written several articles for various dental publications. She is a member of the Speaker Consultant Network, and AADOM Speaker Consultant Alliance.

Win the Dental Day! Or Not, the Choice is Yours

Speaker: Kay Hickey

Win the dental day by improving workflow with a unique blend of form, function, and a splash of color! Office managers must understand that good clinical processes are imperative for the practice’s success. The cost of disorganization and poor inventory management will result in financial and emotional stress.

 

Win the dental day by improving workflow with a unique blend of form, function, and a splash of color! Office managers must understand that good clinical processes are imperative for the practice’s success. The cost of disorganization and poor inventory management will result in financial and emotional stress. You know the way to achieve a healthy bottom line is with happy staff who love working efficiently with a well-organized system and satisfied patients who feel at ease in the dental chair. If your dental teams are feeling frustrated, leaving the treatment room to find missing items, and struggling to stay on schedule, you must attend this course. It is unacceptable for today’s practices to waste time and money due to poor clinical work practices. Your patients are less likely to proceed with their treatment plans or keep their appointments if clinical chaos results in a poor experience. 

Kay has a colorful solution to calm the chaos and bring the fun back into dentistry! Give your team a success boost and be the superhero that you already are! Learn how to create an environment that increases case acceptance, adds production, and provides a cohesive environment for your team and patients. 

Plus: Enter a drawing to WIN one of 3 customizable drawer organizers packed full of office supplies, gift cards, and so much more! ($80.00 value!)   

Presented by Zirc Dental Products

Friday Afternoon Educational Sessions

2:45pm - 4:00pm Sessions
Steve White

Steve White is a nationally known author and lecturer in the fields of cybersecurity, ransomware and business continuity. He’s been a featured speaker on cybersecurity at many national meetings including AADOM conferences and chapter meetings. Steve has over 45 years of experience in the dental industry and extensive knowledge of marketing, product development, engineering, and manufacturing disciplines. DDS Rescue is a cybersecurity, compliance, recovery and consulting company that provides state-of-the art data protection, backup and recovery solutions, HIPAA compliance, data management and security consulting.

Prepare for Your Cyber Attack (It’s Coming!) Easy Steps to Prevent Costly Downtime & Data Loss

Speaker: Steve White

Have you seen the news? Dental practices nationwide have become victims of cybersecurity attacks and ransomware! In fact, healthcare is the #1 target for ransomware. For both large and small dental practices, it’s not a question of IF it’s going to happen, but WHEN. Unfortunately, it’s not a problem most IT companies know how to handle, and in our industry, HIPAA regulations complicate things even further.

Have you seen the news? Dental practices nationwide have become victims of cybersecurity attacks and ransomware! In fact, healthcare is the #1 target for ransomware. For both large and small dental practices, it’s not a question of IF it’s going to happen, but WHEN. Unfortunately, it’s not a problem most IT companies know how to handle, and in our industry, HIPAA regulations complicate things even further. If you don’t have the proper network security in place to protect your practice from cybersecurity attacks, then you’re probably not HIPAA compliant, which could result in hefty fines. What can you do to get your practice ready for cyber warfare and make sure you’re HIPAA compliant? I’ll show you how to protect your practice from cybersecurity attacks, ransomware, and costly downtime – and I’ll help you avoid steep HIPAA penalties. It sounds overwhelming, but I’ll break it down into 3 easy steps, and give you a smart and cost-effective pathway to get there.

Presented by DDS Rescue

John Schaak

As Chief Innovation & Growth Officer, John Schaak leads SKYGEN’s efforts to solve industry problems with new and innovative products and services.  With his strong commitment to transforming the industry, John has a demonstrated ability to help dental businesses grow while reducing costs, improving operations, and serving consumers more effectively. 

John brings extensive leadership experience to his position. He was previously SKYGEN’s Chief Operating Officer and the President of Scion Dental.  Before that, John was a Partner with the national law firm Quarles & Brady. John also is actively involved with the National Association of Dental Plans, currently serving as a member of several association workgroups.

Revolutionary Digital Tools to Streamline Your Insurance Interactions

Speaker: John Schaak

Dealing with dental insurance can sometimes feel like a daunting task. But it doesn’t have to be! Just think what you could accomplish for your practice if you didn’t need to spend so much time on mundane tasks – like checking eligibility – or dealing with the circle of death that is the old way of credentialing.

Dealing with dental insurance can sometimes feel like a daunting task. But it doesn’t have to be! Just think what you could accomplish for your practice if you didn’t need to spend so much time on mundane tasks – like checking eligibility – or dealing with the circle of death that is the old way of credentialing.

In this educational session, you’ll learn how digital connectivity tools can give you back hours – even days – previously dedicated to managing transactions with dental insurers. Revolutionary digital tools for your dental business can enable real-time transactions that will improve patient satisfaction and revenue management while simplifying the time-intensive work of insurance contracting, credentialing, and maintaining your directory information. Learn how you can take advantage of modern dental industry connectivity technologies to run a faster, smarter, and stronger dental practice.

What you’ll learn:

  • How to streamline insurance contracting and credentialing so you can get into networks in as little as 30 seconds
  • How you can take advantage of one-and-done provider directory management for all your payer partners
  • How you can receive real-time, precise calculations of patient responsibility

And so much more …

Presented by Skygen

Gina Dorfman, DDS

For almost two decades, Dr. Gina Dorfman has continually proved herself to be an innovative leader in dentistry. As a dentist, practice owner, and entrepreneur, Dr. Dorfman has had the opportunity to engage with dental professionals from around the country to help them grow and thrive.

Dr. Dorfman completed her dental training at the Herman Ostrow School of Dentistry in 2000 and started her practice near Los Angeles, California, shortly after.

While starting a practice in a saturated market came with challenges, the dental practice grew tremendously over the years, expanding to two locations. Because of her experience running multiple offices and leading a big team, Dr. Dorfman developed a unique insight into how efficient practices operate and how dental teams can work together to overcome obstacles and reach their goals.

Dr. Dorfman is a frequent contributor to several industry publications and blogs and a host of Behind the Smiles Podcast, which features the most disruptive and influential dental community members moving dentistry forward.

Her passion for creating systems and leveraging technology to streamline practice operations eventually led her to co-found YAPI, a practice automation software, where she serves as the company’s CEO.

 

Creating a Personalized Patient Experience with Technology

Speaker: Gina Dorfman, DDS

Today, providing a patient experience that delights is vital because it’s much easier and less costly to keep an existing patient than to get a new one. It also helps grow a practice with little marketing efforts because your pleased and loyal patients become your practice advocates spreading the word about your practice through personal referrals and online reviews.

Today, providing a patient experience that delights is vital because it’s much easier and less costly to keep an existing patient than to get a new one. It also helps grow a practice with little marketing efforts because your pleased and loyal patients become your practice advocates spreading the word about your practice through personal referrals and online reviews. Human connections and feeling heard and understood go a long way in creating personalized experiences for our patients. Enhancing their experience with a welcoming atmosphere and offering convenient technology that makes their lives easier will create raving fans and loyal patients for life. Unfortunately, as dental professionals, we can be busy, so leveraging patient-friendly technology will help patients feel cared for and make it less stressful for our teams to create a personalized experience every time.

Presented by YAPI

Xavier Gardner

Xavier Gardner is the Director of Customer Success Operations at Planet DDS. Mr. Gardner had his start in the dental industry in 2013, serving as an Operations Manager for three dental practices with Pacific Dental Services. He transitioned to Planet DDS in 2017 to spearhead the rollout of our Customer Success department. At Planet DDS, we focus on client advocacy while providing solutions through our software to overcome organizational pain points. In addition, he oversees Denticon’s analytic product offering, strategizes with clients utilizing KPI’s and custom reporting building to aid in their pursuit of obtaining operational & financial goals. 

 

Maximizing Your Success as Dental Office Manager with the Right Technology

Speaker: Xavier Gardner

In this session, learn how to unlock your success as a dental office manager through the right technology. Whether you’re a new or seasoned office manager, practice owner, or team member, you will learn how cloud solutions can make a positive impact on your team and your patients.

In this session, learn how to unlock your success as a dental office manager through the right technology. Whether you’re a new or seasoned office manager, practice owner, or team member, you will learn how cloud solutions can make a positive impact on your team and your patients.

Attendees will be able to:

  • Learn what tasks can be streamlined or automated to decrease stress and reduce time drains
  • Assess whether a cloud-based practice management solution would help take your practice to the next level
  • How to identify opportunities in your schedule to boost profitability for your practice
  • Learn how AI for imaging can increase case acceptance and improve relationships with patients
  • Discover the keys to a better morning huddle meeting
  • Find ways to hold teams accountable and increase individual and team success
  • How to calculate goals and determine which KPI’s are necessary for your practice

Presented by Planet DDS

Jeff White

Meet Jeff White, the Training and Enablement Manager at RevenueWell. With a wealth of knowledge and experience in the dental industry, Jeff is dedicated to helping practices exceed their own expectations and those of their patients.  He crisscrosses the country, helping dental practices reach their full potential by streamlining their daily operations and maximizing their value. Jeff’s passion lies in working with dental partners to devise innovative solutions for delivering exceptional patient care. Get ready to be inspired by Jeff’s dedication and expertise!

 

Ten Surprising Reasons Why Your Practice Isn’t Growing as Much as You Think It Is

Speaker: Jeff White

Ready to take your practice to the next level? In this exciting course, you’ll learn the secrets to attracting the right patients for your practice, maximizing the value of your existing patients, and simplifying operations for a better patient experience and a stress-free day.

Ready to take your practice to the next level? In this exciting course, you’ll learn the secrets to attracting the right patients for your practice, maximizing the value of your existing patients, and simplifying operations for a better patient experience and a stress-free day. Join Jeff White as he guides you through practical strategies for identifying and attracting the ideal patients, leveraging patient data for better outcomes, and streamlining operations to create a more efficient practice. Get ready to transform your practice and engage with your patients like never before. Get ready to unleash the full potential of your practice!

Presented by RevenueWell

Rita Baumgaertner

Rita Baumgaertner is the Director of Sales North America at RecallMax and former dental hygienist for 13years.

 

Actionable Intelligence: Empowering Office Managers to Coach with Confidence

Speaker: Rita Baumgaertner

Join Rita Baumgaertner, Director of Sales North America at RecallMax, and former dental hygienist for 13 years, as she shares how technology can be used to better your abilities to coach with confidence.

Join Rita Baumgaertner, Director of Sales North America at RecallMax, and former dental hygienist for 13 years, as she shares how technology can be used to better your abilities to coach with confidence.

Learning topics discussed during this session include:

  • Practice Growth: Where does it Come From?
  • Where does Technology Help Us? Where can it Hurt Us?
  • Practice Workflows vs Patient Journey

And more!

Presented by RecallMax

Laura Nelson

Laura Nelson is known internationally as the Leader in Dental Front Office Solutions and Training. A keynote speaker, author, and coach, Laura is best known as the founder of Front Office Rocks™, a virtual training platform for dental teams that offers virtual training in all areas of the dental office and teaches the importance exceptional customer service.

Using her unique style and interactive delivery methods, Laura loves to help dental teams learn the systems and methods to achieve unprecedented results. Through this work, she has become a mentor to her clients & her colleagues and in response, she has continued to expand the Front Office Rocks™ program with new and innovative training protocol to help take her dentists and their teams to the next level.

Laura is a best-selling author of her book “Step Away from the Drill” and a member of the National Speaker’s Association, the Speaking Consulting Network, the Academy of Dental Management Consultants and a Fellow of the American Association of Dental Office Management. She is a SCN Spotlight on Speaking 2nd place champion, a Dentistry’s Got Talent speaking winner, and was named one of DPR’s Top 25 Women in Dentistry.

Don’t Wish for It; Work for It

Speaker: Laura Nelson

As an office manager, your role is to help the office run well and the team do better. In order to make that happen, you need a doctor that is on board, a well-trained team, and a culture that supports it. In this session, Laura will talk about the difference between wishing these things into existence and setting the path to making them happen.

As an office manager, your role is to help the office run well and the team do better. In order to make that happen, you need a doctor that is on board, a well-trained team, and a culture that supports it. In this session, Laura will talk about the difference between wishing these things into existence and setting the path to making them happen. No matter how much you wish for it, things will not improve or change without doing the work. Rockstar teams aren’t born – they are trained!

In this session, attendees will learn to:

  • Defining the why of the practice and develop a strategy to bring it back to the team in a way that they can take action to move forward
  • Examine the team as a whole and determine the gaps, in order to set an action plan to train and lead them to improve
  • Identify and apply a plan with the doctor to lead the practice and team toward the desired outcomes
  • Set goals that are SMARTER and that the practice achieve

Presented by Front Office Rocks

Jeff Gladnick

Jeff Gladnick is the Founder & CEO Of Great Dental Websites, a website & marketing agency just for Dental practices.  GDW works with nearly 1000 dental practices every month to help them find new patients online and grow their practices.  Over the 17 years the company has existed, Jeff has had to travel a lot (GDW’s second office is in Australia!), and in the process had to become in expert in the utilization of credit card points to find free flights, free hotels, and to acquire elite status at airlines and hotel chains making travel more comfortable and less costly. 

Travel Like a Rock Star, with Credit Card Points from Your Office and Life - for Free!

Speaker: Jeff Gladnick

Have you ever boarded an international flight and walked past business class, wishing you were sitting there? Or past a fancy hotel/resort, because it cost too much money?

Is the airport a drag? It’s not if you have priority check-in, no fees for anything, fast security, a lounge with free food & drink, and priority boarding!

Have you ever boarded an international flight and walked past business class, wishing you were sitting there? Or past a fancy hotel/resort, because it cost too much money?

Is the airport a drag? It’s not if you have priority check-in, no fees for anything, fast security, a lounge with free food & drink, and priority boarding!

Are you a Dentist or a Dental Spouse? Your life is about to change – because the ability to strategically pay for office expenses with a credit card may allow you to double the number of vacations you pay while nearly eliminating the cost of travel & hotel.

You don’t have to be rich! If you even spend a few thousand dollars a month on credit cards, I can teach you how to enjoy these benefits – and more, practically for free.  This session is PERFECT for Office Managers, Dentists, Dental Spouses (especially!), ASCA speakers, and anyone else who loves to travel.

 

Presented by Great Dental Websites

Scott Hironaka

Scott Hironaka is the Vice President of Unitas Dental. Scott graduated from University in Canada and obtained a business degree. After moving to Phoenix, Arizona, Scott was the co-owner of a home building and real estate development company. After selling his interests in his home building company, Scott has provided consulting services to multiple companies. Scott joined Unitas in 2011 and has acted in the capacity of Unitas’ interim Vice President and chief business strategist.

PPO Negotiations: How to Increase Your Reimbursements & Profitability

Speaker: Scott Hironaka

Over the past 10 years, Unitas has helped negotiate and optimize PPO reimbursements for thousands of dentists nationwide. In this session, Join Scott Hironaka, Vice President of Unitas as he uncovers the three core strategies to increasing your PPO reimbursements and profitability in today’s ever-changing economy.

Over the past 10 years, Unitas has helped negotiate and optimize PPO reimbursements for thousands of dentists nationwide. In this session, Join Scott Hironaka, Vice President of Unitas as he uncovers the three core strategies to increasing your PPO reimbursements and profitability in today’s ever-changing economy. Learn more about how PPO participation works, the steps required for reimbursement negotiations, and how you can participate strategically with PPOs while still growing your own profitability.

Course Objectives:

  • How to establish competitive office fees & understanding their effect on PPO participation
  • The steps required for negotiating PPO reimbursements & increasing practice profitability
  • How to optimize PPO Participation & strategically set your practice up for financial success

Presented by Henry Schein Dental

Ryan Chambers

For over 10 years, Ryan Chambers, Senior Practice Solutions Consultant at Rectangle Health, has been helping dental practices simplify the business side of care.

During this time, Ryan has assisted over 1,000 practices to generate more cash flow, automate tedious tasks into streamlined workflows, grow their patient base, and deliver exceptional experiences that lead to higher retention and loyalty. Year over year, Ryan receives distinguished President’s Club honors for his tireless work in the industry. He has served on Rectangle Health’s advisory board and is a mentor to new consultants. In his free time, you can find Ryan coaching and watching his children compete in sports, working out, or on the golf course.

Live HIPAA Training

Speaker: Ryan Chambers

There has never been a better time for you to get your HIPAA training up to date!

Ryan Chambers, Senior Practice Solutions Consultant at Rectangle Health, will draw on his experience to provide you with the latest information on all things compliance.

There has never been a better time for you to get your HIPAA training up to date!

Ryan Chambers, Senior Practice Solutions Consultant at Rectangle Health, will draw on his experience to provide you with the latest information on all things compliance. In this training, Ryan will simplify the complexities of compliance into an easy-to-digest and engaging presentation.

Learning Objectives

  • 20 Tips to keep your patients, employees, and practice safe and secure
  • Enforcement trends for HIPAA & OSHA violations
  • Complete your 2023 HIPAA Risk Assessment requirement!

Presented by Rectangle Health